Kipling School is a private bilingual school in Mexico, founded in 1963, offering high-quality education from preschool through high school. The school emphasizes academic excellence, global awareness, and multilingual education (English and French). It is certified as an IB World School , offering the PEP, PAI, and Diploma Programme, and is recognized among the top schools in the metropolitan area. Kipling provides a comprehensive, student-centered model that includes extracurricular activities in sports, arts, culture, and technology.

ADMISSIONS OFFICER

JOB PURPOSE:

Manage the entire student admission process, from the first contact with families to formal enrollment, ensuring a warm, professional experience aligned with the school's values. The role is key to driving enrolment growth by building strong relationships with prospective families, coordinating school tours, and guiding them through visits, assessments, and the admissions journey, while ensuring clear, timely communication at every stage. It also involves maintaining accurate CRM records, supporting admissions events, and collaborating with internal teams to deliver a seamless and positive experience for every family.

JOB RESPONSIBILITIES :

Lead Specialist

Qualify all school prospective families, using the BLANT framework, by making the 1st call and subsequent follow-up calls as needed to qualify / disqualify a lead.
Pass qualified leads with detailed notes to the appropriate Admissions Officer.
Support in the scheduling of visits as required.
Drive fantastic parent experience through customer centric and best-in-class communications - often the lead specialist will be the 1st person from the school which the family will engage with.
Maintain a clean Salesforce lead pipeline.
Use data & dashboards to improve their individual ways of working e.g., understand how changes in process have influenced their qualification velocity, and adjust behavior as needed to improve.
Feedback to the DAM on the quality of leads coming through the pipeline, helping to optimize and improve campaign effectiveness.

Guide parents and students through the admissions process, making the experience positive, straightforward and engaging throughout.

Ensure timely communication, responding to all parent contact within 24 hours during the working week.
Ensure high quality communication: written and verbal language, structure and consistent attention to detail.
Maintain high levels of warmth and enthusiasm throughout all communications.
Ensure that each family experiences key 'magic moments' throughout their journey, from enquiry to enrolment / induction, that are customised to their circumstances and memorable.

Build an understanding of each family's needs and interests throughout the Parent Experience Journey.

Get to know families through great questions and active listening.
Always be curious - identify what each parent and student needs - then personalise and tailor your offer accordingly.
Deal effectively with objections and be responsive to buying signals.
Build empathy and rapport with families.
Support the Admissions Manager with the planning and execution of the on-site admissions and retention events.
Support the MAC team through attendance at off-site school recruitment events.

Drive conversion at each stage of the pipeline by maintaining a focus on 'closing' towards the next step.

Deal with new enquiries effectively and convert the enquiry to a visit to the school.
Conduct individual and group tours of the school, as needed, making them as personal as possible and convert families to make an application.
Facilitate the application and assessment process in a straightforward and efficient way to convert families to enrolment.
Facilitate any remaining enrolment requirements and maintain continued contact to convert enrolled families into new starters.
Support families in their induction and orientation to ensure a positive start at their new school.
Follow up with leads at all stages of the pipeline that have become unresponsive to reignite their interest. Follow best practice in timing this communication.
Close out unresponsive leads in a timely fashion, always leaving the door open for the conversation to restart.

Ensure that the school's brand and core messages are integrated throughout the Purchase process.

Articulate in a compelling fashion the school's USP and proof points.
Advocate the value of being part of the Nord Anglia family.
Link what parents and students need to our unique offer.
Bring to life our global collaborations and educational assets to meet the needs to each family and student.

Support the Admissions Supervisor throughout the re-enrolment process to optimize the retention of existing students and families.

Support the Admissions Supervisor in refining the list of families eligible for re-enrolment.
Work with the Admissions Supervisor to identify high risk families and support the execution of any mitigation strategies that are put in place to minimize the risk of these families not re-enrolling.
Support the work with Marketing & Communications to optimize the nurturing of existing families with regard to the re-enrolment process.
Support the re-enrolment process for families with the aim of making the process as straightforward as possible.
Work with other relevant functions across the school to efficiently support the contracting and finance aspect to the re-enrolment process.

Implement the school's admissions processes in line with any group policies and local market regulations.

Maintain an up to date understanding of group-wide admissions policies and processes.
Understand any local regulatory requirements and ensure these are implemented at each stage of the admissions process.
Ensure the efficient and effective operation of the school's admissions processes.
Ensure all admissions records are up to date on an individual level and properly filled.
Ensure all relevant documents, forms, information, materials, etc, are properly filled and organized.
Maintain and manage the waiting list.

Manage data capture and lead management through our CRM system, Salesforce, and data management through iSams.

Ensure that all new leads are entered into the CRM within 24 hours during working week.
Ensure that lead statuses, notes and personal details are kept fully up to date at all times and after each and every communication with prospective parents.
Ensure the school adheres to NAE business rules in relation to data capture and management.

Provide appropriate feedback and best practice share to other members of the Admissions and wider school team.

Support the Admissions Manager to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.
Contribute to the sharing of best practice in admissions across the Admissions team, region and group.

Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

Take ownership for personal development and works with Admissions Supervisor to develop and implement a focused and straightforward Personal Development Plan.
Take ownership for requesting feedback from others in a timely fashion.
Provide both constructive and appreciative feedback both unprompted and when asked.

Others

Support the academic events at weekends or when requested.
Translate documents (English) and interpret during meetings, if so required.
A commitment to safeguarding and promoting the welfare of all pupils.
Willingness to undertake appropriate child protection training when required.
Each individual must ensure that they meet their statutory responsibilities and Company policies with regard to Health and Safety, Equal Opportunities and other relevant legislation and undertake any other appropriate duties as allocated by the Principal.

JOB REQUIREMENTS

Qualifications and experience

Bachelor's degree in Business, Sales, or a related field.
Must have at least 2-3 years in sales, admissions, customer success, or a similar client-facing role
Must have experience in a premium, luxury, or high-touch customer service environment preferred
Must have experience using CRM systems (Salesforce preferred)

Skills, Competencies & Attributes

Excellent written and verbal communication skills in English (at least B2) and Spanish
Strong ability to build rapport and manage customer conversations, including handling objections confidently
High level of emotional intelligence, warmth, and curiosity when engaging with families
Strong organisational skills with the ability to manage multiple priorities and follow-ups effectively
Results-oriented mindset with experience working toward KPIs, targets, or conversion goals
Strong attention to detail and commitment to data accuracy in CRM systems
Analytical mindset with ability to interpret performance data and improve outcomes
Collaborative team player with a proactive, "can-do" attitude

Kipling School, MX

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